What is Transformational Life Coaching?
Coaching is a personalized, goal-oriented process that helps individuals move from feeling stuck to taking meaningful action in their lives. It focuses on where you are now and where you want to go—whether that’s stepping into leadership, finding better balance, or moving through a major life or career transition.
Through intentional conversations, practical tools, and ongoing support, coaching helps you gain clarity, stay focused, and take steady steps forward. You’ll learn how to break through self-imposed limitations, organize your priorities, and create a path that aligns with your values and vision. Coaching isn’t about fixing—it’s about building momentum and showing up in your life with purpose and direction.
How is it different from therapy?
While therapy often focuses on healing past wounds, understanding emotional patterns, or addressing mental health concerns, coaching is centered on what’s happening now and what comes next. Therapy helps you process and make sense of where you’ve been. Coaching helps you create a plan for where you’re going.
One of the key distinctions lies in the action-oriented nature of coaching. It’s structured around your current goals and is designed to help you move forward with clarity and accountability.
Coaching can also incorporate tools like the CliftonStrengths Assessment and DISC Profile—which offer a clear lens into your natural talents, leadership style, and behavioral patterns. These assessments are especially helpful when you feel stuck or uncertain, as they bring language to your unique strengths and help uncover where misalignment or resistance might be showing up.
Where therapy lays the emotional groundwork, coaching picks up the momentum—helping you apply what you’ve learned in tangible, real-world ways.
Is coaching covered by Insurance?
Coaching is not covered by insurance and is considered an out-of-pocket investment. Unlike therapy, which may be eligible for reimbursement through insurance plans, coaching is not tied to a medical diagnosis and is designed as a proactive, goal-oriented service focused on personal and professional growth. This allows for greater flexibility, confidentiality, and a highly tailored experience.
How long does it take?
There’s no one-size-fits-all timeline. The length of coaching depends on your goals, your pace, and the level of support you need. Some clients benefit from a few focused sessions, while others work together longer to navigate transitions, shift mindsets, or lead with more clarity.
Coaching can stand alone or be part of a broader wellness journey alongside therapy. It’s a space where you’re not only heard—but challenged, supported, and held accountable as you take the next step in becoming who you’re meant to be.
Erika Obando Transformational Life Coach
Erika Obando, Transformational Life Coach
Erika Obando is a globally acclaimed TEDx Speaker, Author, Certified Master Life Coach, and President of TPE Coaching & Consulting. With over a decade of experience in keynote speaking and coaching, she is a sought-after voice for companies & individuals alike, offering transformative insights & strategies for personal & professional development. As the head of TPE, Erika provides comprehensive wellness solutions to companies seeking a competitive edge in attracting and retaining top talent. By way of these solutions, TPE helps transform the effects of stress into a source of inspiration that powers overall productivity.
As the author of Without a Voice – A Woman’s Journey to Resiliency, Erika shares her powerful story of overcoming unthinkable hardships and inspires others to rewrite their own narratives. Through these powerful mediums, she demonstrates how changing the narrative of one's own story can lead to personal empowerment and success.
Erika’s mission is to empower individuals to live and work with purpose and enthusiasm, mentoring future leaders along the way.
Erika specializes in:
- Leadership Development
- Navigating Life Transitions
- Resiliency and Emotional Wealth
- Personal Branding and Accountability
- Time Management & Productivity
- Conflict Resolution and Effective Communication
- Overcoming Limiting Beliefs
- Public Speaking & Presentation Skills
- Team Culture Development
- Virtual & In-person sessions